GEO / AI Search Optimization  ·  Dubai, UAE

Your customers are asking ChatGPT about your category. You're not in the answer.

Traditional SEO got you ranked on Google. But buyers stopped scrolling. They’re asking ChatGPT, Perplexity, and Google AI Overviews instead. And right now, AI doesn’t cite you.

12+ years SEO 200+ sites GEO early-mover
Nadeem Farooqi: Google Ads, SEO and GEO consultant in Dubai

The AI engines I optimize for

ChatGPTPerplexityGoogle AI OverviewsGeminiClaudeMicrosoft Copilot
Nadeem Farooqi

Who you're hiring

One operator. Inside the AI your customers actually use.

GEO is new. So is the noise: agencies promising "AI visibility" who can't tell you what schema markup their team writes, let alone how Perplexity ranks citations.

I've been doing technical SEO for twelve years. GEO is the same job with a new ranking surface: entity signals, structured data, content extractability, original-research authority. I'm the one in your knowledge graph Monday morning: not a deck.

Talk to me

If any of this sounds familiar

You're winning on Google. You're invisible inside the AI your customers actually use.

Does this sound familiar?

What you should be getting instead

What I find on 9 out of 10 GEO audits

AI doesn't cite you because the foundation isn't there to cite.

LLMs don’t crawl the web like Googlebot. They pick a small set of trusted sources, parse structured signals, and surface citations. The reason your brand isn’t in the answer is almost always one of three things.

Invisible to the chatbot

Your brand exists on Google but not in the LLM’s decision space. Your blog gets indexed by Googlebot; it doesn’t get cited by ChatGPT. No reviews on third-party sites, no Wikipedia entry, no presence in the data the AI trusts.

Cited for the wrong thing

When AI does mention you, it gets the facts wrong, buries you under the wrong category, or quotes information that’s two years out of date. You’re visible but misrepresented, sometimes worse than being invisible.

Missing structured signals

Schema is weak or wrong. No Wikidata entry. No author markup. Your About page doesn’t state what your company does in the first sentence. The LLM has nothing solid to anchor to, so it anchors to someone else.

What I actually do

Six services. Each one fixes a specific reason AI isn't citing you.

AI SEO and GEO audit icon

AI Visibility Audit

"You don't know if AI even knows you exist."

I run your brand and category through ChatGPT, Perplexity, Gemini, and Claude, and show you exactly where you appear, where your competitor wins, and what AI says about you.

GEO content optimization icon

Content for LLM Extraction

"You rank on Google but never get quoted by AI."

LLMs grab the first definitive sentence. I restructure your money pages so they’re the answer, not the runner-up.

Schema markup icon

Schema & Entity Markup

"AI has no idea who you are."

JSON-LD schema across Organization, Person, Service. Wikidata entry. Knowledge Graph claim. The structured signals AI uses to decide who to trust.

AI Overviews citation icon

AI Overviews Optimization

"Google's AI summarizes your category without linking to you."

Reverse-engineer which queries trigger AI Overviews, who Google cites, and what makes those pages winnable. Then replicate the pattern.

GEO research icon

Original-Research Authority

"You have no proprietary data. Why would AI cite you?"

LLMs prefer quoting first-party numbers no other source has. I help you produce small, defensible original studies: the single highest-leverage GEO play right now.

AI SEO monitoring icon

Brand Monitoring & Hallucination Control

"AI is saying wrong things about my business."

Track what AI says about you across all major engines, monthly. When LLMs hallucinate, fix the source signals (Wikipedia, schema, press) until they correct.

Want to know what ChatGPT says about you?

Free AI visibility audit. I’ll run your brand through ChatGPT, Perplexity, Gemini, and Claude, and send you the verbatim answers, who got cited instead, and the three things I’d fix first.

In their words

What clients say after we work together

Three of the businesses I’ve helped scale: same playbook, very different industries.

Google Ads

Nadeem rebuilt our entire Google Ads account in two weeks. Cost-per-lead dropped 43% and we finally know which campaigns make money. He’s the first marketer I’ve worked with who treats the budget like it’s his own.

Ahmed Al Mansoori

Managing Director, Mansoori Pest Control

SEO

We’d been stuck on page two for our biggest commercial keyword for over a year. Nadeem ran a full technical audit, fixed the indexation issues nobody else caught, and we hit position #1 within four months, and held it through the next Google update. That’s when I knew this was different.

Reem Al-Hashimi

Founder, Khaleej Interiors

AI SEO

We were ranking fine on Google but customers kept saying ChatGPT didn’t mention us. Nadeem audited it, fixed our schema and entity signals, and six weeks later we appear in 9 of 12 category queries. He’s one of the few in the UAE doing this work seriously.

Karim Hossain

Co-founder, OperateHQ

AI VISIBILITY: TRACKED, NOT GUESSED.

When AI starts citing you, it looks like this.

GEO results are measurable: citation rate, share of voice inside LLM answers, AI Overview appearances, factual accuracy. These are real client snapshots (anonymized where requested) showing the before/after of going from "invisible to AI" to "the default answer."

See yours next
ChatGPT citation rate chart
B2B SaaS · cited by ChatGPT in 4 of 6 category queries (was 0/6)
Perplexity mention frequency
Local services · brand mentioned in Perplexity answers for 11 of 14 service queries
AI Overview citation chart
E-commerce · AI Overview citation rate +280% in 6 months
Gemini correction tracking
Healthcare · hallucination corrected in Gemini after schema + Wikidata fix

Who I'm NOT for

Anyone expecting to “rank #1 in ChatGPT in 30 days” (no such thing)

Not a fit

Anyone running on AED 1,500/month budgets: GEO is premium work

Not a fit

Anyone unwilling to invest in original research or first-party data

Not a fit

Anyone whose category doesn't have meaningful AI search volume yet

Not a fit

Anyone who thinks GEO replaces SEO: it's an additional surface, not a swap

Not a fit

I work with people who want to own their category inside AI, not chase quick wins.

The difference is simple

GEO is SEO with the rules rewritten.

Google ranks pages. LLMs rank entities. The signals are different: schema, citations, original data, entity authority. The work is harder than traditional SEO, and most agencies still don’t know what they’re doing.

That’s the opportunity. Early movers win the category inside AI for years. Late movers play catch-up against a moat they didn’t see being built.

The process

Four steps. Compounding moat.

GEO compounds. Every fix you ship now becomes part of the next AI model’s training data.

01

AI Visibility Baseline

I run your brand and category queries through all 4 major LLMs. You see exactly where you appear, where competitors win, and what AI says, delivered in 5–7 days.

02

Fix the foundation

Schema markup. Entity signals. Wikidata. Author identity. Knowledge Graph. The technical layer LLMs use to decide who to trust. Fixed in weeks 2–4.

03

Content & citations

Restructure money pages for LLM extractability. Produce your first original-research asset. Start earning citations across AI engines.

04

Compound & defend

Monthly citation tracking. Hallucination correction. Topic-cluster expansion. When the next AI model trains, you’re already in its data.

Also offering

Need traditional SEO too?

GEO is one half of the picture. If you also need to rank in regular Google search (where most traffic still lives), see the SEO services page.

Get your free AI visibility audit

Two minutes. Six questions. Then I'll show you what AI says about you.

Quick form, then I run your brand through ChatGPT, Perplexity, Gemini, and Claude, and send you the actual answers within one business day.

How visible is your brand in AI right now?

What's the biggest gap?

Pick the one that matters most. We'll cover the rest on the call.

What kind of business?

Your website URL?

I need to run your URL through ChatGPT, Perplexity, Gemini, and Claude, this field is required for the audit.

What's the AI-visibility goal you'd consider a win?

One or two lines is fine, I just need context.

Or

Where can I reach you?

I'll get back within one business day.

Your customers stopped Googling. They're asking ChatGPT. Make sure you're in the answer.

Free AI visibility audit. I’ll send you the actual answers ChatGPT, Perplexity, Gemini, and Claude give about your brand, and what I’d fix first.

Frequently asked questions

Straight answers on pricing, timelines, and how I work. Still unsure? Book the free audit and ask me directly.

What is GEO (Generative Engine Optimization)?

GEO is getting your business recommended and cited inside AI answers: ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini, the same way SEO gets you into Google's blue links. When a UAE customer asks AI who the best provider in Dubai is, GEO is the work that makes your brand the cited answer. As buyers shift from scrolling Google to asking AI, being the recommended answer is becoming as important as ranking number one.

How is GEO different from traditional SEO?

SEO optimizes to rank a page in Google's list of links; GEO optimizes to be the answer an AI model quotes and recommends. They share foundations like entity authority, structured content, schema, and technical health, but differ in tactics: GEO rewards self-contained quotable statements, clear factual claims with numbers, consistent entity signals across the web, and content structured so a model can lift it cleanly. I run both together, because a strong SEO base makes GEO far easier.

How much does GEO or AI SEO cost in Dubai?

My GEO work runs as a fixed monthly retainer, typically AED 3,500 to AED 9,000 depending on how much entity-building, content restructuring, and schema work your site needs, or as a fixed-price initial GEO audit and setup. Because GEO is new the first phase is usually heavier, fixing entity signals and structure, then it settles. You get the exact number on the free audit, with no lock-in.

Can you actually get my business cited by ChatGPT and Perplexity?

I can materially improve your odds, but nobody can guarantee a specific AI will cite you on a given query, because model outputs vary and shift month to month. What I do control: your entity authority, consistent name-address-details across the web, structured self-contained content that models lift easily, schema density, and unlinked brand mentions. Across real UAE clients this measurably raises how often a brand appears in AI answers over 2 to 4 months.

How do you measure GEO results?

I track how often your brand is mentioned or cited across ChatGPT, Perplexity, Gemini, and Google AI Overviews for a set of real buyer queries in your niche, plus branded-search volume in Search Console, which is a strong leading signal that AI and organic discovery are working. AI-visibility readings swing 40 to 60 percent month to month, so I trend it over time rather than trusting a single snapshot, and report it in a monthly summary.

Does llms.txt or schema get me cited in AI answers?

Schema helps indirectly by grounding your entity so models understand who you are, but it is not a direct citation dial, and llms.txt does not currently drive citations on its own. Real GEO gains come from entity authority, consistent brand signals across the web, genuinely helpful content structured as self-contained answers, and being the brand people actually search for. I set up schema and llms.txt as hygiene, then spend the effort where it moves the needle.

Is it too early to invest in GEO in the UAE?

No, and that is exactly why it is worth doing now. Most UAE competitors have not started, so the entity and content signals you build today compound while the space is uncrowded, the same first-mover advantage early SEO had. AI search referrals are already a growing share of how buyers discover providers. Starting now means you are the cited answer before your competitors realize the channel exists.

Why hire you for GEO instead of a traditional SEO agency?

Because I run GEO live for UAE clients, not as a bolt-on buzzword. Most agencies are still selling 2020 SEO and treat AI search as an afterthought. You get 12 years across paid, organic, and AI, one operator building your entity authority and structured content directly, accountable to a real metric: how often AI recommends you. No layers, no lock-in, and honest reporting on a channel that is genuinely volatile.

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