SEO Consultant  ·  Dubai, UAE

Page 2 of Google is where revenue goes to die. And that's where you are.

Twelve years fixing SEO that other agencies broke. No “we’ll send a report.” No 90-day “ramp-up.” You see what’s wrong in week one, and what I’m doing about it every week after.

12+ years 200+ sites audited UAE / GCC
Nadeem Farooqi: Google Ads, SEO and GEO consultant in Dubai

The stack I actually use

Google Search ConsoleAhrefsSemrushScreaming FrogGA4GTMLooker Studio
Nadeem Farooqi

Who you're hiring

One operator. In your Search Console. Every week.

When you hire me, I'm the one logging into your Search Console Monday morning, not a junior who's never run a site audit, not a project manager who emails you screenshots of dashboards.

Twelve years across 200+ sites. I've fixed sites Google deindexed. I've cleaned up after three other agencies. I report to one number: qualified organic traffic that actually converts.

Talk to me

If you're nodding, you're in the right place

You're not stuck because SEO doesn't work. You're stuck because nobody's actually doing it right.

Does this sound familiar?

What you should be getting instead

What I find on 9 out of 10 audits

It's almost never "you need more content." It's that something in the foundation is quietly leaking traffic.

After 200+ audits, the pattern is the same. The site has more issues than the owner was told. The agency reported on the wrong things. And the one thing actually killing rankings was never in the report.

Technical decay

Pages Google can’t index. Sitemap that’s been broken for 14 months. Half your product pages duplicated under different URLs. Core Web Vitals failing on mobile. Your developer doesn’t think it’s their problem. Your SEO doesn’t think it’s theirs either.

Wrong-intent content

You rank for keywords that don’t convert. You don’t rank for the ones that do. The blog is full of “10 Tips” articles nobody searches for. Your service pages (the ones that actually sell) haven’t been touched in two years.

Missing trust signals

Google promotes sites it trusts. Yours has no author info, no real reviews, no business schema, and three years of broken backlinks pointing to dead pages. You look smaller than you are. Google treats you like it.

What I actually do

Six services. Each one fixes a specific thing that's bleeding your traffic.

SEO audit icon

SEO Audit (the honest one)

"You don't know what's broken."

I find every issue, ranked by impact and effort. Not a 40-page PDF, but a prioritized list you can actually act on. Delivered in 5–7 days.

Technical SEO icon

Technical SEO

"Google can't properly crawl, render, or index your site."

I fix what your developer didn’t know was an SEO problem. Quietly, every week.

On-page SEO icon

On-Page & Content SEO

"You're ranking for the wrong things, or nothing."

I rewrite your money pages, build the keyword-intent map your blog should’ve had, and stop you wasting time on content that won’t rank.

Local SEO icon

Local SEO (UAE-focused)

"Customers in Dubai search for what you do, and don't find you."

Google Business Profile, citations, location pages, and a review strategy that actually gets reviews.

SEO link building icon

Link Building (Google-safe)

"Your backlinks are either spam or non-existent."

No PBNs. No “guest post packages.” Real outreach to real publications. Slower, but you don’t get penalized at the next core update.

SEO recovery icon

SEO Recovery

"Your rankings tanked. Nobody knows why."

I diagnose post-update drops, recover from manual penalties, and rebuild sites that lost half their traffic overnight. Most cases are fixable in 60–90 days.

Stop guessing whether your SEO is actually working.

Free audit. I’ll show you exactly what’s wrong: what your current agency missed, what’s costing you traffic this week, and what I’d fix first. No pitch deck.

In their words

What clients say after we work together

Three of the businesses I’ve helped scale: same playbook, very different industries.

Google Ads

Nadeem rebuilt our entire Google Ads account in two weeks. Cost-per-lead dropped 43% and we finally know which campaigns make money. He’s the first marketer I’ve worked with who treats the budget like it’s his own.

Ahmed Al Mansoori

Managing Director, Mansoori Pest Control

SEO

We’d been stuck on page two for our biggest commercial keyword for over a year. Nadeem ran a full technical audit, fixed the indexation issues nobody else caught, and we hit position #1 within four months, and held it through the next Google update. That’s when I knew this was different.

Reem Al-Hashimi

Founder, Khaleej Interiors

AI SEO

We were ranking fine on Google but customers kept saying ChatGPT didn’t mention us. Nadeem audited it, fixed our schema and entity signals, and six weeks later we appear in 9 of 12 category queries. He’s one of the few in the UAE doing this work seriously.

Karim Hossain

Co-founder, OperateHQ

PROOF. NOT PROMISES.

Search Console screenshots. Real accounts. Real numbers.

Anyone can promise rankings. Numbers don't lie, and these are the numbers I'll walk you through on a call. Anonymized where requested, but every chart is from a real client account.

See yours next
Search Console traffic chart
E-commerce · UAE · organic traffic +412% in 9 months
Keyword ranking movement chart
Local services · Dubai · 18 keywords from page 2 to top 3
Recovery curve chart
SaaS · core-update recovery: 67% of lost traffic back in 73 days
Commercial keyword ranking chart
B2B · 24 commercial-intent keywords on page 1

Who I'm NOT for

Anyone who wants 500 backlinks for AED 1,000 (those will get you penalized)

Not a fit

Anyone who wants “guaranteed page 1 in 30 days” (those are lying to you)

Not a fit

Anyone who thinks SEO is something you do once, then stop

Not a fit

Anyone unwilling to fix the technical problems on their own site

Not a fit

Anyone who'd rather have a deck than results

Not a fit

I work with people who want their site found, not their inbox decked.

The difference is simple

Most SEO is performed. I do the work.

Reports get sent. Decks get presented. Meetings get scheduled. Six months in, rankings haven’t moved, but you’ve got a lot of paperwork.

I do the work. You see what changed each week. Rankings move, or I tell you why they’re not, honestly, in plain English, before you have to ask.

The process

Four steps. No 6-month "strategy" phase.

You see findings in week one. Fixes start week two. No long onboarding.

01

Free audit (week 1)

I find what’s broken on your site and rank it by impact. You see exactly what your current setup is missing within 5–7 days.

02

Fix what's bleeding

Technical foundation gets fixed first: indexing, Core Web Vitals, canonicals, schema. The stuff that’s actively losing you traffic, today.

03

Move the money pages

On-page rewrites, internal-link map, content briefs. We move the pages that drive revenue, not blog posts nobody searches for.

04

Compound & defend

Authority building, link earning, content scale. And when Google’s next core update lands, your rankings hold, because the foundation is right.

Also offering

Need to be found inside ChatGPT & AI search too?

Traditional SEO gets you ranked on Google. But buyers increasingly ask ChatGPT, Perplexity, and Google AI Overviews, and AI ranks entities, not pages. See my GEO / AI Search Optimization service.

Get your free SEO audit

Two minutes. Six questions. No deck waiting on the other side.

Answer a few quick questions and I’ll get back within one business day with a free audit of your site: what’s wrong, what’s costing you traffic, what I’d fix first.

How's your SEO right now?

What's hurting most right now?

Pick the one that hurts the most. We'll cover the rest on the call.

What kind of business?

Your website URL?

I'll run a quick audit before our call, your URL is the most important field here.

What's the goal for the next 6 months?

One or two lines is fine, I just need context.

Or

Where can I reach you?

I'll get back within one business day.

Your competitor isn't smarter. They just have someone who shows up.

Free audit. No deck. No long sales call. Just the truth about what’s wrong with your SEO, and what it would take to fix it.

Frequently asked questions

Straight answers on pricing, timelines, and how I work. Still unsure? Book the free audit and ask me directly.

How much do SEO services cost in Dubai?

SEO in Dubai runs as a fixed monthly retainer, typically AED 3,000 to AED 8,000 depending on how competitive your niche is and how much technical and content work the site needs. One-off jobs like a technical SEO audit or a site migration are fixed-price instead. You get a clear scope and number on the free audit, with no vague starting-from pricing and no long lock-in.

How long does SEO take to work in the UAE?

Expect early movement in 4 to 8 weeks from indexing fixes, technical wins, and low-competition keywords, then meaningful traffic gains over 3 to 6 months. Competitive Dubai terms can take 6 to 12 months. SEO compounds: the rankings you earn keep producing traffic after you stop paying, unlike ads, which is why I sequence the quick technical wins first so you see progress early.

My Google traffic or rankings dropped. Can you find out why?

Usually yes. Ranking drops almost always trace to a specific cause: a Google core update, an indexing or Core Web Vitals issue, a botched migration that broke redirects, a manual penalty, or (more often than people expect) a hacked site injecting spam pages that Google sees but you cannot. I diagnose the real cause first with Search Console and log analysis, fix it, then rebuild. Recovery work is a large part of what I do.

What does your SEO service actually include?

Technical SEO (indexing, Core Web Vitals, canonicals, redirects, schema), on-page and content strategy built around real search demand, local SEO for your Dubai or UAE area, and ongoing measurement. I fix the foundation first, because ranking content on a technically broken site is like flooring a car with the handbrake on. You get a short weekly Loom showing exactly what changed and why.

Do you do local SEO for Dubai, Abu Dhabi, and Sharjah?

Yes. Local SEO is about winning the Google Maps 3-pack and near-me searches for your specific area, and it is driven by your Google Business Profile, review velocity, consistent name-address-phone details, and local schema. I handle the emirate you serve, whether Dubai, Abu Dhabi, or Sharjah, and organic rankings for service pages have no borders, so I can target the wider UAE and GCC too.

Do I have to sign a long SEO contract?

No. I work month to month on SEO. If the work is not moving your rankings and traffic you leave, and everything (the site, content, and data) stays in your name on your own infrastructure. SEO does need a few months to compound, so I recommend giving it a fair run, but I earn that with visible monthly progress, not a lock-in clause.

Can you rank me in AI answers like ChatGPT and Google AI Overviews too?

Yes. That is GEO (Generative Engine Optimization), and I build it alongside SEO, because more UAE buyers now ask ChatGPT, Perplexity, and Google AI Overviews who the best provider in Dubai is before they scroll Google. The techniques overlap with SEO (entity authority, structured content, self-contained answers, schema) but they are not identical, and most competitors have not started, which is the open gap.

Why hire one SEO consultant instead of an agency?

With me you get 12 years across technical SEO, content, and local rankings on 200+ sites, working on your site directly, instead of agency layers where an account manager relays your requests to a junior. One person accountable to one number: qualified organic traffic that turns into customers. No hand-offs, and no bundled retainer for work you do not need.

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