About
I help Dubai businesses turn Google Ads into a predictable revenue channel.
Twelve years, three continents, hundreds of accounts. I’ve spent my career running performance media — first inside agencies in Karachi and Dubai, now independently for a hand-picked roster of UAE service businesses, clinics, and D2C brands.
Years Experience
Ad Budget Managed
Businesses Served
Avg ROAS Lift
My story
From AED 200 test budgets to AED 10M+ managed spend
I built my first Google Ads campaign in 2013, for a small dental clinic in Karachi. The budget was AED 200 a day and I was 22. Two months later, that clinic had a six-month waiting list and I had a career.
I moved to Dubai in 2016 and spent five years inside two of the UAE’s busiest digital agencies — running paid media for real estate developers, hospital chains, e-commerce brands, and government rollouts. I learned how big budgets work, and more importantly, how they get wasted.
In 2022 I went independent. Today I work with around 12–15 active clients at any time, intentionally small so I can stay hands-on. No account managers, no junior staff running your campaigns into the ground — just me, in your account, on the line when something matters.
I'd rather have 15 happy clients than 50 confused ones.
Quick facts
Based in
Dubai, UAE
Years in performance marketing
12+
Active client cap
15
Industries served
Real estate, clinics, home services, e-commerce, F&B
Languages
English · Urdu · Hindi · Arabic (basic)
How I work
Four principles I won't compromise on
Cost-per-customer is the only KPI
Impressions, clicks, CTR — useful diagnostics, terrible goals. Every account I run is measured against revenue and CPA. Nothing else.
Track everything that leads to money
If a call, form, or WhatsApp message can’t be attributed to a specific campaign, it doesn’t exist as far as optimization is concerned. Setup comes before scale.
Small, hands-on roster
I cap at 15 clients on purpose. You get me, in your account, weekly — not a junior copying yesterday’s report into a new template.
Transparent, no lock-in
Month-to-month engagements, full access to every account you pay for, plain-English reports. If I’m not making you money, you should be free to leave.
Credentials
Officially certified, regularly re-tested
- Google Ads Search Certified
- Google Ads Display Certified
- Google Ads Shopping Certified
- Google Analytics 4 Certified
- Meta Blueprint Certified
Daily toolbox
The platforms I live in
Google Ads Editor
Google Tag Manager
GA4
Looker Studio
Merchant Center
Search Console
WhatsApp Business API
Hotjar
In their words
What clients say after we work together
Three of the businesses I’ve helped scale — same playbook, very different industries.
Google Ads
Nadeem rebuilt our entire Google Ads account in two weeks. Cost-per-lead dropped 43% and we finally know which campaigns make money. He’s the first marketer I’ve worked with who treats the budget like it’s his own.
Ahmed Al Mansoori
Managing Director, Mansoori Pest Control
SEO
We’d been stuck on page two for our biggest commercial keyword for over a year. Nadeem ran a full technical audit, fixed the indexation issues nobody else caught, and we hit position #1 within four months — and held it through the next Google update. That’s when I knew this was different.
Reem Al-Hashimi
Founder, Khaleej Interiors
AI SEO
We were ranking fine on Google but customers kept saying ChatGPT didn’t mention us. Nadeem audited it, fixed our schema and entity signals, and six weeks later we appear in 9 of 12 category queries. He’s one of the few in the UAE doing this work seriously.
Karim Hossain
Co-founder, OperateHQ
Ready to see what your account is leaving on the table?
Free 30-point audit. No commitment, no sales pitch — just findings you can act on.